Sustainable initiatives: Strike the balance between investment and value

Improving sustainability while reducing costs is not new to the pharma manufacturing industry. As discussed in previous TechTalk articles, many processes are highly energy-intensive and therefore very expensive. Finding quick and efficient ways to increase efficiency in these areas has been an important part of improving sustainability for some time.

However, once quick fixes have been implemented, how do companies move further to meet their increasingly ambitious sustainability goals while balancing costs? How do they assess whether an investment is truly sustainable when considering all impacts – including social and financial? And how do they avoid chasing sustainability initiatives that look good on paper (but perhaps don’t work well in practice)?

Balancing costs with environmentally and socially positive action

Although pharma companies take different paths in their sustainability strategies, they tend to surround two key areas. Some focus on energy – optimising energy performance, utilising solar panels or incorporating heat pumps into their facility design. Others focus on reducing their use of plastics or the quantity of chemicals they use. Alongside this, there has been a rise in specific sustainability targets from pharma companies, such as reducing the amount of CO2 produced by a facility by a certain percentage. New facilities typically set targets of impact reduction by 20-50% compared to older or reference facilities.

However, “sustainability” not only refers to environmentally friendly solutions, but also improving financial and social impacts long-term. In pharma manufacturing, sustainability links capital expenditure (CAPEX) and operating expenditure (OPEX) to environmental impact and society.

In recent decades, there has been a focus on energy efficiency projects that have a low payback period of around 5 to 7 years. This simple approach is easy to communicate; however, it only measures the financial part of the scenario and only for a short period of time. An investment in a heat pump with a lifetime of 25 years, for example, is only measured on the savings generated in the first 5 to 7 years – ignoring more than 50% of the equipment’s impacts longterm.

Furthermore, this approach fails to take into account the damaging effects of CO2 emissions on future generations. According to the official U.S. estimate of the Social Cost of Carbon, this could be around $50 to $75 per ton of CO2 from 2030 onwards - a significant expense. Ideally, pharma companies should  implement initiatives where CO2 emissions can be reduced at a lower cost than $50-75 per ton. If not, the bill is simply forwarded to future generations.

Does your investment hold long term value? The risks of greenwashing.

Many companies are aware that green initiatives are good for branding and PR. This added benefit has pushed the pharma industry to consider larger and riskier investments into sustainability, particularly if the project makes an organization more attractive to stakeholders and potential employees.

On the flip side, “greenwashing” and choosing projects solely based on branding and PR opportunities can be problematic. Unfortunately, the best and most efficient green initiatives rarely get the biggest headlines. In addition, without proper analysis into the outcome of an investment idea, there is real risk an initiative could negatively impact the environment, operating expenses and a company's reputation. More and more companies are being scrutinized in relation to their sustainability initiatives, so if you don’t analyse the true impact of your investment, somebody else may well do it for you.

Despite this risk, companies often aim for low accounted emissions within their boundaries and ignore the ripple effects to the rest of society and the ecosystem. To take an example, changing from natural gas to wood pellets does save CO2 for the company that makes the shift. But if wood pellets are a scarce resource, they can be substituted elsewhere with fossil fuels. Exporting wood pellets from Estonia, for instance, increases the combustion of coal for their own power plants, cancelling out the C02 emission benefits.

Reduction is always more effective than offsetting

Another greenwashing issue is the use of carbon-neutral electricity and carbon offsets for activities where emission reductions are difficult – such as air travel and the transportation of goods. Although the intentions are good, it is always more climate efficient to reduce rather than offset. This could mean reducing the need for transportation by buying local or building closer to the marked, saving energy by reducing electricity usage, avoiding travel, and selecting suppliers based on real emissions.

Unfortunately, many  still assume C02 reductions can be done relatively quickly and cheaply. In reality, true emission reductions (excluding offsets and carbon neutral energy) require careful analysis and investment – but are vital to reduce our environmental impact long term.

Overall, increased awareness around climate change and environmental damage has been hugely positive for the pharma manufacturing industry. The effort to improve across the board is a move in the right direction for both environmental and cost efficiency. However, big ideas are not always the best, and it is important to analyse the true impacts of your initiative on both the environment and your operating expenses before investing.

NNE now offers design sprints to ideate and analyse potential solutions to reach your sustainability goals. To read more and get in touch, please visit our Operational Excellence page.